Month: March 2021

Mark Hunter-Ideal Customer Profile

As the market continues to shift, the needs of your ideal customers are shifting as well. Who are your ideal prospects and customers? What do they want? Today’s guest, Mark Hunter coaches us on how to develop an ideal customer profile. Today we’re going to feature Mark’s session from the 2021 Sales & Marketing Alignment Challenge on the topic of Ideal Customer Profiles. 

Defining your ideal customer is a great activity for sales and marketing to discuss for alignment. With the changes during the pandemic, your ideal customer may have changed. There is also a good chance that their needs have changed as well. Marketing and sales can work together to define the ideal customer profile and determine the needs. This forms a foundation for the right prospects and the right message.

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Meridith Elliott Powell-Strategy Alignment for Sales and Marketing

How do you set your business up to thrive in uncertain times? You need a flexible strategy. Today we’re joined by one of my favorite business strategists, Meridith Elliott Powell. She’ll share some strategy tools that will help you align marketing and sales so you can win in today’s changing world.

Sales and marketing need to be aligned around a common strategy. But how do you set a strategy in such a dynamic marketplace where the future feels very unpredictable. 

Today we’re going to hear Meridith Elliott Powell’s session on strategy from the 2021 Sales & Marketing Alignment Challenge. Meridith is a business growth, sales, and leadership expert. Drawing on the habits of companies that have survived and thrived over the past 100 years, she shares strategic lessons that are powerful guides for us today.

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Kathleen Booth and Douglas Burdett-Sales & Marketing Alignment Trends

What’s happening when it comes to the critical areas of sales and marketing alignment? In today’s episode, Douglas Burdett and Kathleen Booth share fresh insights on what’s working—and what needs to change.

We’re just wrapped up the 2021 Sales and Marketing Alignment Challenge! If you missed it, no worries. You can catch all of the recordings at or text the word alignment to 21000.

Today we’re going to hear a segment from the 2021 Sales & Marketing Alignment Challenge. You’ll meet two experts with fresh and relevant insights as to what’s working and what’s not working when it comes to sales and marketing alignment. 

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Jon Langford-Three Keys to Great Customer Experiences

One of the best ways to create differentiation that drives revenue is by building a remarkable customer experience. When you look at the resume of today’s guest, Jon Langford. you’ll find he has worked with many organizations, including the Disney Institute. Jon will coach us on three ways to build a powerful customer experience.

Last week we spoke with Joey Coleman, author of Never Lose a Customer Again. Today we’re going to continue the conversation about customer experience with our guest Jon Langford. He believes that customer experience is the key way to create differentiation that drives revenue. Jon’s resume includes working with Disney and the Disney Institute. He’s also helped both for-profit and nonprofit organizations improve their customer experience.

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