Month: April 2021

Jeb Blount-How To Align Marketing and Sales Processes

Jeb Blount has been at the epicenter of sales and marketing alignment. Today he shares his perspective on how sales and marketing teams can work together to drive revenue growth.

To maximize revenue growth we need to ensure our sales and marketing processes are aligned. Today, you’re going to hear an excerpt from a session with Jeb Blount, author of Fanatical Prospecting, Virtual Selling, and many other great sales books.

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Darryl Praill-Sales and Marketing Technology Alignment

Sales and marketing technologies must be aligned to optimize revenue growth. Today you’re going to get a practical plan to help you align your technologies from Darryl Praill, CRO for VanillaSoft. With both a sales and marketing background, he brings rich insight into how to align technology to drive revenue.

In this session, Darryl shares a list of tech categories around which you can align. His take on this may be different than you expect. I think you’re going to want to grab a pen and notepad for this.

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Jon Langford-How To Create an Aligned Customer Experience

We live in an experience economy where the company with the best experience enjoys tremendous competitive advantage. How can you turn your customer experience into competitive advantage? Jon Langford coaches us on the the critical components of an incredible customer experience.

One of the most important areas of sales and marketing alignment is around customer experience. This can be a powerful source of competitive advantage if your experience is amazing. The opposite can be true as well.

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Jim Karrh-How To Align Your Message To Drive Growth

Does your company message resonate with your ideal clients and prospects? Are marketing and sales saying the same thing or are they confusing the market? And how can get aligned? Today, we’re coached by Jim Karrh, author of The Science of Customer Connections on how to align our message.

Jim is the co-host of the 2021 Sales and Marketing Alignment Challenge. He’s also the author of The Science of Customer Connections: Manage Your Message, Grow Your Business. Jim will coach us the the three areas we need to consider to make sure our message is effective and aligned.

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