Category: Podcast

Harry Hardman-Artificial Intelligence and Sales Effectiveness

Harry Hardman is the Senior Vice President of Sales at Sales Talk Technologies, a company that helps sellers maximize their effectiveness through conversational intelligence and sales effectiveness. He’ll share how artificial intelligence empowers sales development reps to say the right thing to the right prospects. We’ll explore the power of AI to make salespeople and marketing teams more efficient and effective. Today’s topic is at the front lines of innovation and revenue growth.

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Bill Poole-An Integrator’s Perspective on Revenue Growth

Our guest for this episode is Bill Poole. He is my business partner at Convergo, a team that helps entrepreneurial companies develop and execute plans to accelerate revenue growth. Bill and I run our business using the Entrepreneurial Operating System outlined in the book, Traction by Gino Wickman. In this model, our business has two core leadership positions: visionary and integrator.

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Nigel Green & Larry Levine-Pivoting for the Reopening

With many economies reopening, sales and marketing professionals need to strategically adjust their approach. Today’s guests, Larry Levine and Nigel Green believe that companies need to consider their approach rather than going back to what they did before the pandemic.

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Dasha Kroshkina-The Community Is the Product

How do you successfully launch into five new international markets during a pandemic? What if the key is building a community? How could this apply to you and your business?

Today we’re going to hear from Forbes 30 under 30 in Russia winner, Dasha Kroshkina. She shares how she is starting and scaling businesses using community. Dasha believes that the way to launch and scale a business is through creating community.

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C. Lee Smith-How Sales Reps Can Build Credibility

In order to drive revenue sales reps need to quickly build credibility with prospects and clients. Today’s guest, C. Lee Smith coaches us on strategies to build credibility to maximize sales. 

Lee is the author of SalesCred: How Buyers Qualify Sellers. You’ll get a window into what buyers are thinking and how you can position yourself to succeed.

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Simon Severino-Grow Faster with Strategy Sprints

Strategy is useless without execution. Today’s guest, Simon Severino, believes that companies can get more done and drive more revenue by looking at business in 90-day sprints. Get ready to be inspired and challenged as Simon shares his strategy sprint methodology.

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Carla Johnson-Innovating an Amazing Customer Experience

I’m becoming more and more convinced that one of the most powerful ways to drive revenue is by strategically improving your customer experience.

Today we talk with one of my favorite thought leaders, Carla Johnson. She’s the author of Experiences, The 7th Era of Marketing, a playbook for creating a meaningful client experience. She’s also the author of a new book coming out in June, Re:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes.

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Jeb Blount-How To Align Marketing and Sales Processes

Jeb Blount has been at the epicenter of sales and marketing alignment. Today he shares his perspective on how sales and marketing teams can work together to drive revenue growth.

To maximize revenue growth we need to ensure our sales and marketing processes are aligned. Today, you’re going to hear an excerpt from a session with Jeb Blount, author of Fanatical Prospecting, Virtual Selling, and many other great sales books.

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Darryl Praill-Sales and Marketing Technology Alignment

Sales and marketing technologies must be aligned to optimize revenue growth. Today you’re going to get a practical plan to help you align your technologies from Darryl Praill, CRO for VanillaSoft. With both a sales and marketing background, he brings rich insight into how to align technology to drive revenue.

In this session, Darryl shares a list of tech categories around which you can align. His take on this may be different than you expect. I think you’re going to want to grab a pen and notepad for this.

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Jon Langford-How To Create an Aligned Customer Experience

We live in an experience economy where the company with the best experience enjoys tremendous competitive advantage. How can you turn your customer experience into competitive advantage? Jon Langford coaches us on the the critical components of an incredible customer experience.

One of the most important areas of sales and marketing alignment is around customer experience. This can be a powerful source of competitive advantage if your experience is amazing. The opposite can be true as well.

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