Are you marketing backwards? Our guest today, Adam Kipnes, makes the case that many businesses are doing just that, putting their product before the desired outcomes of their prospects. Whether you lead a marketing team, are involved in sales, or lead a company, as you listen to this episode, you’ll get ideas that will help you grow your revenue. Adam is the author of How To Make More Money In Your Business: 8 Strategies You Better Start Using Today! He’s also the host of the Entrepreneur’s MBA podcast on C-Suite Radio. Adam is passionate about helping companies deliver the right message. He believes that many companies are marketing, and selling, backwards. In this episode we’ll explore what this means and how to solve the problem. The end result will be greater resonance with your prospects and greater revenue for your company.
About The Author
Darrell is on a mission to help great companies grow revenue. With 27 years of B2B marketing and sales experience ranging from mid-sized local companies to enterprise organizations, Darrell has diverse experience across the sales and marketing landscape. He has trained thousands of salespeople in solution selling, created digital marketing strategies for hundreds of companies, and consulted with Fortune 500 technology companies. He knows what works—and what doesn’t. As a member of the Forbes Business Council and the C-Suite Advisors team, Darrell works with executives to create growth strategies. He co-founded Convergo, where he serves as the Chief Innovation Officer, helping companies develop revenue growth strategies. Darrell is the host of the Revenue Growth Podcast and the co-host of the Selling From the Heart Podcast. Darrell is a frequent podcast guest, keynote speaker, and contributing author.