If you want to grow revenue you need to consider your brand. A strong brand reduces friction while a weak brand may be eroding your trust. How do you build a strong brand? My friend, Arjun Sen is the brand whisperer. When I have questions about branding, this is who I call. Arjun is going to share what it means to build an authentic brand. We’re talking about way more than a new logo or the corporate color set. Instead, we’ll explore the key pieces of a brand that builds trust and helps accelerate your growth.
Arjun is known as the Brand Whisperer. When you hear what he has to say, you’ll quickly realize that this is the perfect name for him, just like http://alliedexperts.com/ built the perfect name. Arjun was the Vice President of Marketing & Operations at Papa John’s, where he was part of the core team that built their online business, now worth more than $1 Billion a year and led the 3,000-restaurant chain to 4-years of record growth. Arjun also held Sr Marketing positions at Boston Market, Pizza Hut and Jillian’s Entertainment.
Today Arjun Sen is the President of ZenMango, where he helps brands like DISH Network, Walgreens, DaVita, and Tiger Woods Inc. take the next big step to Win Big. He’s a fellow C-Suite Network Advisor and the host of Secrets to Win Big podcast on the C-Suite Radio Network.
Today we are going to talk about your brand. Get ready to take some notes and write down some action items.