What does it take to drive sales growth? Today’s guest, Bernadette McClelland, author of The Art of Commercial Conversations, believes that businesses need to consider three critical factors: strategy, science, and psychology. We’re going to take a deep dive today into ideas that are practical, profitable, and powerful.

Today’s conversation is not about quick fixes. Bernadette McClelland believes that companies need to look a little bit deeper, doing the core work that will set up future success. Black swan events are opportunities to invest in ourselves and our teams so that we can make sure we are building on a solid foundation, becoming anti-fragile.

What kind of work do you need to do? As leaders, how can we do this in a remote environment? We’ll talk about it in this episode. So, grab a pen and notepad and get ready to learn.