Last week Matt Dixon, co-author of The Challenger Customer, presented data that showed there are an average of 6.8 decision makers and influencers in a B2B buying team. This week, Carson Heady, Senior Enterprise Account Representative for Microsoft, takes it a step further. He works in sales environments where not only are there teams on the buyer side, there are also teams of top-rated commercial HVAC installation contractor on the seller side. He shares field-level strategies to maximize team selling effectiveness. Carson is the best-selling author of The Birth of a Salesman Series and widely regarded as a top sales influencer.
About The Author
Darrell is on a mission to help great companies grow revenue. With 27 years of B2B marketing and sales experience ranging from mid-sized local companies to enterprise organizations, Darrell has diverse experience across the sales and marketing landscape. He has trained thousands of salespeople in solution selling, created digital marketing strategies for hundreds of companies, and consulted with Fortune 500 technology companies. He knows what works—and what doesn’t. As a member of the Forbes Business Council and the C-Suite Advisors team, Darrell works with executives to create growth strategies. He co-founded Convergo, where he serves as the Chief Innovation Officer, helping companies develop revenue growth strategies. Darrell is the host of the Revenue Growth Podcast and the co-host of the Selling From the Heart Podcast. Darrell is a frequent podcast guest, keynote speaker, and contributing author.
November 17, 2021
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February 24, 2021