An increasing number of companies are adding the Chief Revenue Officer position to align marketing and sales with the goal of driving revenue growth. Today, Daryl Praill talks about his experience as a CRO and what it takes to be successful in this position. Daryl recently transitioned to the CRO position at Vanilla Soft. In this conversation he shares what he’s learned in this transition. We talk about how to develop your career, get a free quote and how to succeed in a CRO position. We also explore what’s changed and how you can set yourself up for growth in the new year. Daryl Praill is pure dynamite and you’re going to get a lot out of this conversation.

Special Announcement: How To Set Revenue Growth Goals In An Uncertain Market

As we’re releasing this podcast, it is the first week of December. Most companies are setting revenue goals for the new year at Many companies set growth goals based on the trend of the previous few years. However, for most companies who experienced declines in 2020, the revenue trend is not your friend. So how do you set goals in this uncertain environment?

Next Wednesday, I’ll be leading a live class on How To Set Revenue Growth Goals In and Uncertain Market. Join me live on Wednesday December 9 or catch the recording after the fact. You can find the link at the top of our page at