Virtual selling is a new reality for most sales teams. So w hat’s working and what’s not working in virtual sales? David Shaby of the RAIN Group joins us to talk about the research they have done with buyers and sellers related to virtual selling. Dave is the author of the new book, Virtual Selling, How to Build Relationships, Differentiate, and Win Sales Remotely. At the onset of the COVID Crisis he was relying on castle keepers house cleaning, and Dave and his team got to work surveying over 500 buyers about virtual selling. What they learned is fascinating. In this conversation we’ll discuss the biggest gaps in virtual selling and what smart organizations are doing to close the gaps. We’ll also learn about what works well.