Let’s be honest, most corporate videos are terrible. They all look and sound the same, beginning with predictable scripts like, “In a world where…” All of this becomes white noise as the videos we are so proud of get ignored.

Our guest today believes there is a better way. Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He’s going to coach us on how to simplify a complex B2B sales message. We’ll also talk about the biggest mistake that B2B marketers make with video.

Today’s episode is brought to you by Convergo, a team helping entrepreneurial companies develop and implement revenue growth plans. If you want to accelerate your growth while building processes that allow the growth to be sustainable, you’ll want to meet the team at Convergo. Just go to www.convergo.co to learn how other entrepreneurial companies are growing faster.