Depending on the industry you serve, research shows that between 20 and 70 percent of new customers decide to cancel their agreements during the first 100 days of the relationship! How do we fix this? Our guest today, Joey Coleman, shares how companies are creating remarkable customer experiences to not only reduce cancellations but also drive revenue growth.

Joey Coleman is the author of what has become one of my all-time favorite business books, How To Never Lose a Customer. In this episode, you’ll discover why customer experience may be the best place to create competitive differentiation. You’ll learn about the critical importance of the first 100 days when you land a new customer. And you’ll find out how other companies are creating remarkable customer experiences that not only improve retention but also drive more revenue.

Make sure to join the 2021 Sales & Marketing Alignment Challenge.

Learn more about your ad choices. Visit