Revenue Marketing is a hot topic in organizations that depend on marketing to play a critical role in driving results. Today we’re joined by Mark Emond to explore the current trends in revenue marketing and how they can impact your success. Mark’s team just completed the 2021 Revenue Marketing B2B Benchmark Report. What they learned is fascinating. Whether you work in sales or marketing, you’re going to find this conversation interesting. The findings of this research are very compelling, challenging us to think about how marketing and sales need to work together to drive the end goal: increased revenue.
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