Need to get attention with prospects or to build an amazing experience for your clients? On today’s episode you’ll discover a strategy that smart companies use to get amazing open rates.
Today, I’m excited to introduce you to Nick Runyon, fellow Forbes contributor and the CMO at PFL.com. Nick is an accomplished executive with 20 years of experience in developing and implementing marketing strategies that drive fast and scalable growth. As CMO of PFL, he is responsible for guiding global brand strategy and awareness as the company continues to pioneer and lead the new Tactile Marketing Automation category.
How do you generate amazing open rates on a campaign? Nick shares real world stories about how companies are using dimensional mail to get through to prospects. You’ll hear about ways that tech companies get through the clutter with creative direct mail tactics. If you sell to companies with buying teams , you’ll learn how to deliver a message to the buying team so it’s not corrupted in translation as it passes through the organization. You’ll also discover several interesting use cases for dimensional mail.