I'm becoming more and more convinced that one of the most powerful ways to drive revenue is by strategically improving your customer experience. Today we talk with one of my favorite thought leaders, Carla Johnson. She’s the author of Experiences, The 7th Era of Marketing, a playbook for creating a meaningful client experience. She’s also the author of a new book coming out in June, Re:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes. This conversation brings a fresh perspective to how we can think about client experience as a driver of growth. You’ll learn how you can differentiate, add value, and drive revenue by improving the customer experience. We discuss the power of stories as components of the experience. We’ll also explore the power of innovation to create value.