Today we’re going to talk about technology! Specifically, what is in your marketing and sales tech stack. I look forward to introducing you to Dan McGaw author of Build Cool Sh*t: A Blueprint to Creating a Marketing Technology Stack.
Dan is the founder and CEO of McGaw.io, a company that focuses on helping marketers get the most out of their technology stack. He is the founder and CEO of Effin Amazing, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management, and data governance tool. Dan has decades of experience in digital marketing, technology, and analytics.
In this episode, we discuss the importance of aligning your marketing and sales tech stack. Dan shares the two biggest blind spots companies have regarding their tech stack. We also discuss what's ahead for sales and marketing technologies in 2022. You're going to get a lot out of this conversation!
A special thanks to this episode’s sponsor, Selling From the Heart, and the upcoming 2022 Authentic Selling challenge. If you have a sales team and want to get the year off to an incredible start, make sure to enroll yourself and your reps in the 2022 Authentic Selling Challenge. It runs every day from January 17-21 from 12-1 Eastern. We’ll be coached by incredible leaders like Jeffrey and Jennifer Gittomer, Heather Monihan, Carson Heady, Morgan Ingram, and Revenue Growth Podcast alumni Scott Schilling! You don’t want to miss this. To register for free go to www.authenticsellingchallenge.com. If you can’t come live each day, no worries. The sessions will be recorded. Go to www.authenticsellingchallenge.com and get your tickets now!