Darryl Praill-Sales and Marketing Technology Alignment

Sales and marketing technologies must be aligned to optimize revenue growth. Today you’re going to get a practical plan to help you align your technologies from Darryl Praill, CRO for VanillaSoft. With both a sales and marketing background, he brings rich insight into how to align technology to drive revenue. In this session, Darryl shares a list of tech categories around which you can align. His take on this may be different than you expect. I think you’re going to want to grab a pen and notepad for this.