Does your company message resonate with your ideal clients and prospects? Are marketing and sales saying the same thing or are they confusing the market? And how can get aligned? Today, we’re coached by Jim Karrh, author of The Science of Customer Connections on how to align our message. Jim is the co-host of the 2021 Sales and Marketing Alignment Challenge. He’s also the author of The Science of Customer Connections: Manage Your Message, Grow Your Business. Jim will coach us the the three areas we need to consider to make sure our message is effective and aligned.