As we move into 2021, a make or break year for many businesses, it’s critical that sales and marketing work together to drive revenue results. Today, we’re joined by Jim Karrh for a powerful discussion of ways sales and marketing can align their efforts. Jim is the author of The Science of Customer Connections, is passionate about helping companies align their sales and marketing efforts. He’s also the co-host of the 2021 Sales & Marketing Alignment Challenge. In our conversation today we’ll discuss six key points of sales and marketing alignment. Learn more about the 2021 Sales & Marketing Alignment Challenge.