Right now isn't a time to press pause, it's time to pivot. This is true of how you do business. It's also true for your message across your entire sales funnel. To help us with this, we're joined today by J.J. Peterson, co-author of Marketing Made Simple and Chief of Teaching and Facilitation at StoryBrand. You'll leave this episode with a clear vision for how to shift your message. You'll learn about the 5-stage sales funnel model beginning with a powerful one-liner that clearly explains how clients benefit from what you do. J.J. shares his research about story-based marketing. He also gives a beautiful overview of the StoryBrand framework. This is an episode you'll want to bookmark and come back to!