Episodes

Have you ever wondered why two salespeople can leave a training program and one is a high performer while the other struggles? Our guest today has the answer to this question and more. Merit Kahn is the founder of Merit-based Business and the creator of the Merit Method for Sales Mastery. Merit is an expert in bringing the science of emotional intelligence to sales teams and leaders. She’s an author, a contributor to the Sales Experts Channel and a fellow advisor at the C-Suite network. She’s pa...

Want to accelerate your revenue growth? Try focusing your sales team on ideal clients—the type of clients that can really move the needle. Our guest today, Nigel Green, has a lot to say on this topic. He’s the Author of Revenue Harvest, A Sales Leader’s Almanac for Planning the Perfect Year. This has become one of my favorite sales management books. Nigel has over 15 years of experience leading sales and marketing for Fortune 500 companies, mid-market companies, and startup. With this diverse ex...

Have you been wondering how salespeople are REALLY doing during the past few months of the COVID Crisis? Today, we have some very encouraging data from Jim Benton. He’s the new CEO of Chorus.ai, a sales enablement company that helps sales teams capture and share their best talk tracks to create quote crushing A players. He has real-time data about sales activity, sales effectiveness, and c-suite involvement in sales conversations. And, spoiler alert, the data from the last 60 days is surprisingl...

This week we’re going to get super-practical. If you’re in sales, you’ve always dealt with challenges and objections. This is certainly true now that we are in the middle of an economic crisis. How do you sell in this environment? To give some clarity, we’re joined by my friend, Andrea Waltz. She is the author of the best-selling book, Go For No, Yes Is the Destination and How To Get There! You’re going to get a lot from this episode so grab a pen and notepad and let’s join this conversation wit...

In today’s conversation we are going to explore the critical role of sales management. Rene Zamora is the author of Part Time Sales Management. He helps companies solve the sales management dilemma faced by small companies where the owner needs to play the role of a sales manager. Rene identifies five core elements of sales management and builds them into a practical system. These ideas are great for small businesses and are also very applicable to anyone in a full-time sales management position...

This week we’re joined by Jim Kahrr, author of The Science of Customer Connections. He is passionate about helping businesses manage their message so they can grow. In the Revenue Growth Engine book, I talk about how the fuel for your growth engine is a message that is focused on your ideal clients and the business outcomes they want to achieve. Jim’s ideas will help you reshape your message and ensure that everyone in your organization is saying the same thing.

At some point, every sales person and marketer feels like they are being pulled into the commodity trap with increasing pressure on margins. Amy Franko, author of The Modern Seller: Sell More And Increase Your Impact In The New Sales Economy, shares relevant lessons she learned from her experience in the computer industry. You'll discover new ideas to help you succeed as we explore the five attributes of successful modern sellers.

In today’s economic uncertainty right now it’s more important than ever to be able to clearly articulate value. Today’s we’re going to take a deep dive into how to create and communicate value. Today, we are going to talk about value with my new friend, Mark Boundy. Mark is the author of Radical Value. He’s a fellow member of the C-Suite Advisors. Most of all, he’s passionate about helping companies understand and articulate their value proposition.

Last week Matt Dixon, co-author of The Challenger Customer, presented data that showed there are an average of 6.8 decision makers and influencers in a B2B buying team. This week, Carson Heady, Senior Enterprise Account Representative for Microsoft, takes it a step further. He works in sales environments where not only are there teams on the buyer side, there are also teams on the seller side. He shares field-level strategies to maximize team selling effectiveness. Carson is the best-selling aut...

How do we sell in an economic downturn? The closest example in recent history is the 2008/2009 crisis. During that time, Matt Dixon and Brent Adamson wanted to find out why some reps were succeeding while many failed. This research led to the Challenger Sale and then, The Challenger Customer. These books are packed with insights on the type of sales reps (challengers) and the corresponding type of buyer (mobilizers) that will drive the most results. In this episode, you'll hear Matt's perspectiv...

Boil business down to its most basic level and you have two things: people and processes. While marketing and sales teams are usually great with people, they are often like the wild west when it comes to process. To help, I've invited David Veech to the conversation. David is a systems analysis and process improvement expert. From his time as an officer in the US Army to teaching at The Ohio State University and consulting with many companies as part of the C-Suite Advisors Team, he brings deep ...

One of the fastest ways to accelerate your growth is to sell to ideal prospects, the type of companies that are a great fit for your business. Mark Hunter, The Sales Hunter, clearly explains how to build an Ideal Client Profile in his book, High Profit Prospecting. Today, you'll learn about the power of focusing your sales and marketing efforts on ideal clients along with helpful tips to get started.

Right now isn't a time to press pause, it's time to pivot. This is true of how you do business. It's also true for your message across your entire sales funnel. To help us with this, we're joined today by J.J. Peterson, co-author of Marketing Made Simple and Chief of Teaching and Facilitation at StoryBrand. You'll leave this episode with a clear vision for how to shift your message. You'll learn about the 5-stage sales funnel model beginning with a powerful one-liner that clearly explains how cl...

This week we're joined by my friend, Jeff Bajorek. He helps people rethink the way they sell. He is the Host of The Why and the Buy Podcast. You'll get strategies to refocus your sales tactics going forward. You'll also be inspired to keep moving forward.

Welcome to the Revenue Growth Podcast hosted by Darrell Amy, author of Revenue Growth Engine. This short episode will give you an idea of what you can expect from our weekly conversations with sales and marketing thought leaders. To help you get ideas and motivate you to take action, we’ll be talking with amazing thought leaders in sales, marketing, operations, and technology. Connect with Darrell LinkedIn Twitter Instagram xAb3U42MZSKiOCmRixAn Learn more about your ad choices. Visit megaphone....